Ymens and Caussade Semences extend their collaboration in Hungary, Bulgaria and the Republic of Moldova
Bucharest, 14 June 2016 – Ymens, the first cloud broker in Romania who provides dedicated cloudsourcing solutions to private and public organizations, announces the extension of the CRM solution developed for Caussade Semences in Romania for the markets in Hungary, Bulgaria and the Republic of Moldova. The CRM Caussade system is the first solution in the Ymens portfolio customized for the agricultural industry and it was successfully implemented in Romania in the past two years, facilitating the effective management of the data coming from more than 20,000 farmers about approximately 700 hybrid plants used in agriculture.
At the worldwide level, the CRM market is continuously increasing, and Gartner estimates that it will reach a value of 36.5 billion dollars by 2017.1 Also, until 2018, the large organizations from mature markets will be able to reduce by two years the cycle of replacement of a CRM solution through migration towards SaaS. Moreover, Gartner estimates that, until 2018, the companies which will adapt their commercial B2B sites to the consumers’ demands will register increases of the market share and turnover by up to 25%.2
„The most recent market studies show the increasing importance which the companies give to the relationships with the clients, and the industry of agricultural seeds, characterized by a high growth and consolidation potential, aligns with this trend. Thus, the solution implemented starts from the traditional supplier-seller-client dynamics, taking into account all the aspects which influence the decisions in agriculture. Ymens CRM allows the customization of the application depending on the business flows and processes of a company so as to cover any field of activity, both in Romania and at international level”, said Alina Georgescu, Sales Manager at Ymens.
The Ymens CRM solution is an extensible platform which uses Microsoft technologies, taking into consideration not only aspects related to the retail activity, but also data about the distribution of the plots of land, geographical data, seasonal activities and seed utilisation percentages. The reports provided by the CRM Ymens allow extrapolation of trends and patterns with regards to the farmers’ plans for the future crops. Their analysis makes possible the adaptation of Caussade services depending on the crop rotation, the changes specific to each season and the geographical particularities. This type of cloud solution also brings the advantage of low operating and administrative costs.
“After two years from the implementation of the CRM Ymens solution for Caussade Semences in Romania, the results obtained here made us extend its utilisation to the markets in Hungary, Bulgaria and the Republic of Moldova. The know-how and technical solutions will surely prove to be a competitive advantage for our company in these countries”, said Iulia Cristea, Marketing Manager at Caussade Semences.
Ymens CRM for Caussade may be integrated with the other solutions existing in the company’s platform, offering its users essential information about the clients and partners in order to provide assistance in the process of establishing strategic decisions.
This year the strategic priorities of Ymens include the customization of the portfolio for approaching fields like services, insurance, medical, tourism or distribution.
Ymens is the cloud division of the Teamnet Group, one of the main system integrators at the regional level which marks 15 years of activity this year.
1 Gartner Forecast: Enterprise Software Markets, Worldwide, 2012-2017, 2Q13 Update
2 GartnerSummits 2015
About Ymens
YMENS is the first cloud broker in Romania which offers cloudsourcing solutions. These allow the companies to outsource the entire IT infrastructure in cloud and to benefit at the same time from a comprehensive set of support consulting, administration and maintenance solutions, along with associated services like BPO (business process outsourcing), AMS (application management services) or IT outsourcing. The Ymens cloud technology platform was developed following an investment of one million EUR. Ymens offers customizable, compatible and interconnected solutions which contribute to the optimization of Romanian businesses.
The cloud is an IT infrastructure in a data center which offers, among others, integrated application platforms dedicated to companies. The cloud solutions may be accessed online, directly from the internet browser from laptop or desktop on mobile or tablet by means of dedicated applications.
For further information please visit www.ymens.ro.